The customer in the center of the organization.

In an economy marked by the globalization where the customer puts the biggest care of choosing the product susceptible to give him satisfaction to a quality and valuable level wished, the commercial function is vital for the perpetuity of the company.

Based on the commercial action which pushes products towards the market by bringing innovations (Quality, Periods(Delays), Costs), the commercial sub-system leans on a set of functions and of methods allowing the company to develop or to conceive products the best adapted at the request of the market.

The potential and real needs identified by the sales department are managed by the functions 'Specifications Sales' and 'Administration of Sales'.

The review of contract of the 'Conditions of contract' allows to arrest and to quantify the needs of the customer, to favor the respect for the requirements specified by all the sectors of the integrated company:

  • The production for the respect for delays,
  • The quality for the correspondence of products,
  • The management control for the validity of the prices.

The commercial is "the entrance" of the company, because it supplies the data of entrances without which this one cannot work. Besides, it assures the finishing of the process of the order.

commercial
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